When you hear talk about a smartwatch you think of names like Apple, Google, Android, and names that you would think of that are leaders in this market. On the other hand, would names like Fossil and Rolex pop up in your thought?
Some might ask the question: “Why are Rolex watches so expensive?” Who would buy a Rolex Smartwatch?
Remember, Rolex watches are some of the most sought-after timepieces in the world. And yes, Rolex does offer a smartwatch, entering the market in late 2013.
You want to know how much they are sought after. As of this posting, a vintage Rolex Daytona worn by Paul Newman was sold at auction for $17.8 million just over a year ago.
Here’s a little history on this Rolex Daytona model, when it came out in the 70’s, Rolex put an exotic dial on it and they could not sell them….then. Now, they’re one of the most collectable watches on the vintage market.
Was it that the design that drove the price? Was it the person that had worn it? Are maybe, was it a combination of the two?
There is a rumor that in order for a Rolex to actually leave the factory or be a Rolex design it has to be recognizable from 20 feet away.
The entry level Rolex starts around $5,000.00 with the Oyster Perpetual. While top of the line models start around $8,000.00.
The clasp is opened and closed a thousand times before it leaves the factory so you can be confident when you get it; know it’s not going to break.
There are three qualities qualifiers: self-winding, waterproof and precision. They also focus on quality as well.
Every Rolex bought will last for 20 years if you take care of it. It will last you for 100 years if you really take care of it I am told.
Originally, evolved into a luxury brand later in life which they are known today for but started initially as a tool watch.
In the collectors’ world, there’s the vintage Rolex market. On the flip side there’s a whole underground, as with any big ticket item, of different nuances and you know there’s a GMT (that outer dial/ring) with a matte dial, a GMT with a gilt dial and there are all these tiny little details that change and they make a watch more or less valuable.
Being in the business of offering a product for sale, one would think the front office would like to know what the production numbers look like. Not at Rolex, no one knows how many Rolexes are produced per year. No one knows how many Rolexes are produced per model.
They do have a few specific ones like the Rainbow Daytona that was produced this year with rumored to have made “X” amounts, some small quantity. We the public will never know what that number is and they are hard to get.
It takes one year to make a Rolex.
Now that we’ve covered some background on Rolex, how will they fit into a smartwatch market with the few fact shared thus far?
Never one to be bested, Rolex announced in January 2015 that they were entering the smartwatch race with the luxury product. It was there goal, at the time, not to play second fiddle to Apple.
The Rolex Futura will answer that question for you in the coming weeks I am told.
While not everyone agrees with what a smartwatch is or should do, we find designers leaning in multiple directions.
While some embrace the Apple and LG model of building big wrist-computer with a big touchscreen.
On the other wrist, if you will, you find what you might call the smartest watch, or hybrid. It looks like your conventional watch.
Regardless of which direction Rolex is leaning, they are not letting on too much of the insight of their latest offering design and options. Viewing the promo video, it only shares basic, only time will tell.
Watchmakers like Philippe, Rolex, and Harry Winston craft timepieces you leave to your children, not trade in at they are heirlooms, not commodities, and more art than technology.
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If you have a question, leave it below and I will get back to you with an answer.
Thank you for your input on Rolex!
Would the smartwatch technology lessen the value of a Rolex? Knowing that a mechanical Rolex takes a year to produce would the technology of a smartwatch shorten that build time of the traditional Rolex?
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